On the road again… By now many of you may have heard the exciting news that Salt Lake City has been selected as the US bid city for the 2030 Winter Olympics. If you were not lucky enough to catch the events during the 2002 Olympics, you really must try to be here for 2030 when we are awarded the Games by the IOC. Not if, when….


After months of deliberation and years of effort by city boosters, politicians and 2002 experts, the United States Olympic Committee chose Salt Lake City to bid for a future Olympic Winter Games.

The United States Olympic Committee announced on December 14th that it was selecting Salt Lake City, which stood out as a predictable, slam-dunk pick in a process that also included Denver and Reno-Tahoe, who dropped out in mid-November. With venues still in place — some of them upgraded — from the 2002 Games, Salt Lake says it can host again at a lower cost than other candidates, which aligns with the International Olympic Committee’s new blueprint for the Games. (AP News)

The U.S. Olympic Committee doesn’t want to target the 2026 Winter Games, which the IOC will award this summer, as not to steal the thunder — and the sponsorship dollars — from Los Angeles, which will host the 2028 Olympic Summer Games. It is almost a certain bet that the bid will be for 2030.

With the 2030 Games being so far off, there are no other clear frontrunners worldwide. Sapporo, Japan, has expressed some interest after dropping out of the 2026 campaign process. But right now, it’s all Salt Lake City. That, of course, will change after the 2026 Games are awarded this summer. The two finalists right now are Milan, Italy, and Stockholm, Sweden. Bullock said the bid process ramps up intensely typically two years before the bid is awarded, so with 2030 being chosen in 2023, there’s still some time. (SL Tribune)

The Olympic community worldwide still holds Salt Lake City’s 2002 Games in high regard. And since the Olympics left nearly two decades ago, Salt Lake City and Utah have capitalized on that legacy. Utah’s venues are continually hosting World Cup level events and draw athletes from around the world for skiing, snowboarding, speedskating, bobsled, skeleton and luge.

This was just the first of many steps in a familiar process, one that Utah leaders hope ends with a return of the world’s best winter athletes competing for a chance at Olympic gold. (SL Tribune)

A second Olympics in Salt Lake City, with Park City as a major host, can only further enhance our growing national and international reputation as a premier destination. What impacts could hosting the Olympics again have on Park City and Wasatch Back real estate? Please call to discuss what we learned from the 2002 Winter Olympic Games.